Over the years search engine optimization has become one of the single most important tools for industries of all shapes and sizes to increase their customer base. Law firms are no different. In fact, according to Lawyernomics, when people are in need of a lawyer 21.9 percent of those prospective clients will first begin their search thru the help of their devices. Google, Bing and other popular search engines hold the power to bring your potential clients right to your door but because the majority of search engine results never get that all-important click after the fifth entry, chances of getting viewed past the first page of results quickly decline. Good law firm SEO can help you to capture your audience at the starting point, ranking your law firm’s website in Bing and Google with a way that truly counts.
Think about it. When was the last time you needed a service or product? What was the first thing that you did? If you were in the passenger seat, on the sofa or at your desk, you probably went straight to Google. Even if all you need is a quick phone number, looking up what you need is just simpler when you have the world at your fingertips and thanks to smartphones and tablets… that is exactly what you have. Whether you are new to search engine optimization or already know the ropes, these 6 helpful hints can increase your visibility, improve your SEO campaign and grow your business to new heights…
Create Useful, Readable Content
Google’s web crawlers are excellent at spotting lackluster content and can filter out spammy articles that are of little value to readers from a mile away. This is why it is so important to create the kind of content that includes SEO but still reads naturally. Read back over your content once it is written and read it out-loud. Does it sound like something you would say in a conversation? Do the keywords flow? Does the content have any value to your reader? If you can answer yes to all three questions, then your content is off to a great start.
Use LSI Keywords to Supplement Main Keywords
LSI keywords are usually shorter words that go along with your main keywords beautifully. You can find calculators for these keyword enhancers online for free. Because there will be several results, you do not need to use all of these words. You can sprinkle a few across the body of your article and improve your chances of upper page results.
Don’t Go Overboard
Using too many keywords will have the opposite effect of what you hope for. Instead of getting you better results, going overboard with keywords tells Google that something might be off with your content. This is because, some bots can create SEO and it is usually nothing but gibberish stockpiled with keywords. However, Google crawlers have gotten even smarter, being trained to notice good content when it sees it. Thus, going overboard is not necessary. What matter most is quality of your content and the placement of these keywords. If you have a 500-word article, you should shoot for a keyword towards the beginning, middle and end of your piece. Your title should also include your keyword.
Check for Other Keywords You Might Not Notice
If you were writing a post for divorcees and your main keyword was “divorce proceedings”, you might mention the word “custody” throughout the article too. This is perfectly ok. The problem is when you accidentally create a main keyword through natural speech without noticing it. You can run your finished content through software that will tell you what your keyword density is, allowing you to make sure that any additional keywords rank below your main keyword. It is ok to have complimentary keywords, just always be sure to check density.
Turn to the Google Carousel
Google has a whole new set up that works wonders for your business. If you take a look around, you will find tools to help you improve your SEO content. Google Find My Business is also a great way to improve your SEO work. Be sure to fill out your profile completely and accurately to make your business easy to find for Google users on the go.
Hire a Professional
Running a practice is hard work and you may not have the time that you need to devote to creating effective law firm SEO that will make it to the top 5 result spaces that you hope to get into. If this is the case for you, you might consider hiring a professional who brings experience to the table and the time it takes to get the job done right. A pro can help you to create quality SEO for your blogs, social media accounts and website. This frees you up to work on your cases and catch a little break now and then too.
Quality law firm SEO can help you to draw in a brand new audience you never knew existed and turn them from readers… into lasting clients. From LSI keywords that provide that little something extra to Google tools that help you to better manage your law firm SEO campaigns, when you take the time to incorporate SEO into your marketing efforts, you will come away more successful, with plenty of lucrative new business to file under a job well done.